Taste Original the chilled meat snacking brand has unveiled a new look to take the brand forward into 2019. The new look logo is the brands first re-design since it launched in the UK in 2002. Since those early days, the brand has grown to become a leading player within the booming ‘food to go’ category, which is now worth over £25b in the UK.
The all new brand image for Taste Original is bright, colourful and modern which reflects the products inspiration from cuisines from around the globe. The Taste Original brand has become increasingly popular with younger shoppers who are looking for exciting and authentic food to go snacking options.
The new brand image is supported with new photography and on pack communications that convey the products key attributes. The new look packaging has already helped gain listings from leading grocery outlets, who are keen to tap into the growing ‘food to go’ category. Check out the new look in stores today!